SUBSCRIBE: Newsletter

Human Resources



WATCH how to get a raise in 47 seconds

Boost your team morale and showcase your team's achievements at the HR Excellence Awards. Benchmark yourself with the industry. View the categories and find out more.

There has been a lot of chatter about salary disparity between men and women, and the conversation isn’t dying down any time soon if this advertisement is anything to go by.

In the lead up to International Women’s Day tomorrow, Annelie Nordström, chairwoman of Kommunal, Sweden’s biggest union, underwent a makeover in protest of unequal salaries between men and women.

During the 47 second clip, Nordström is seen being transformed into a man, as a voiceover is heard saying: “A woman in Sweden earns a quarter million Euros less than a man over the course of her working life. Everyday she works for free after four o’clock, while he gets paid until five.”

The video ends with a website, where women can virtually transform themselves into men to raise awareness on the issue.

Interested in getting a raise? Click here to Be a Man.

Image source: YouTube

Human Resources magazine and the HR Bulletin daily email newsletter:
Asia's only regional HR print and digital media brand.
Register for your FREE subscription now »

Read More News


Leave a Reply

You must be logged in to post a comment.