Human Resources magazine and the HR Bulletin daily email newsletter:
Asia's only regional HR print and digital media brand.
Register for your FREE subscription now »
Apparel company Lululemon got cheeky when it posted a job ad looking for a new CEO last week.
The job posting, which has since been taken down, listed the job description as: “You report to no one, you are the CEO (duh). You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person.”
According to Business Insider, the ad also carried the following under a section titled “A day in the life of a chief executive officer”:
- You communicate powerfully, often through Sanskrit
- You are disciplined, focused and can hold headstand for at least 10 minutes
- You’re a long-term thinker. You already have a plan to bring yoga and luon to Mars by 2018
- You break all the rules like getting your OM-on (loudly) whenever the urge arises
- You elevate and cultivate the level of talent within the senior leadership team by holding The Bachelor lululemon. Only one successful SVP will get the final rose
- Not only do you lead the organisation to create components for people to live long, healthy and fun lives, you know the secret to how they got the caramel in the Caramilk bar
- You wear The Mansy to lead our company-wide morning chant and kombucha ritual
There was also “the finer print” added at the bottom of the ad:
- Your go-to party trick is your dead-on impression of the yogi in “Sh*T Yogis Say”
- You voted for Pedro
- You have Chip Wilson, Bill Clinton, Ellen DeGeneres and Oprah Winfrey on speed dial
- You actively live and breathe the lululemon culture – on Friday afternoons you hit up wheatgrass and tequila shots (it’s called work/life balance)
- You use your third eye to channel innovation
- Your lineage is directly related to Phidippides
- You own yoga
CNNMoney reported more than 160 people had applied for the fake job. Lululemon’s spokesperson said the company decided to run the ad to show it has “always been a fun and irreverent brand”.
The company was recently in the headlines after having to recall a range of yoga pants after it was discovered they were too see-through. Lululemon’s current CEO Christine Day stepped down earlier this year, but will remain in the position until a successor is found.
And yes, they’re using a real executive search firm this time.