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How uniformed employees can help your branding

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Including a ‘corporate outfit’ clause in your employment contract might be the key to promoting the image and brand of your company, making it a more desirable place to work.

A recent study by Cintas Corporation revealed nearly 65% of 2,051 Americans aged 18 and above believe uniforms for employees helps in building the reputation of a company.

When asked specifically about how standard official attire impacted their perception of an organisation, respondents said uniformed employees – whether in retail, home service, or beyond – improved the overall image of the company, and made the company feel like a safer and/or more secure place to do business.

“Company uniforms are an investment that pays off – they speak volumes about a company’s image, customer-service and safety protocols,” John Rudy, senior manager of strategy and marketing at Cintas Uniform Rental, said.

Respondents added by providing uniforms for workers, the company demonstrates it cares for its employees.

The survey also found employees prefer to work with a company which provides uniforms for workers in those industries, as opposed to one which does not.

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