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Team spirit only sustains with shared values

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Any organisation can be successful if their team shares the same mission and vision, says Doris Leung, founder and CEO, Diamond Cab.

In March, Diamond Cab, the first wheelchair accessible taxi service in Hong Kong, served its 100,000th passenger.  Our cab driver Ming drove me to greet this lucky family in person and present our gift – a miniature model of a Diamond Cab.

During the ride to meet the passenger, Ming was excited that despite our fleet only having six vehicles, all the hard work over the past five years had paid off and that we had recorded our 100,000th passenger.

I wanted to work with partners who shared my mission and vision.

This is exactly what I always emphasise about the success of Diamond Cab – shared values and team spirit.

At the beginning of searching for my partners for the business, including taxi owners, car agents, call centre partners, drivers and even office staff, etc, I had a clear mission in mind – to help wheelchair users enjoy a legal, safe and convenient point-to-point taxi service.

I wanted to work with partners who shared my mission and vision.

We are dedicated to work on our common goals with transparent communications every day so that we empower ourselves to meet any unexpected challenges of our 24-hour operation.

Every month we have a drivers’ meeting, and I then communicate with the supervisor of the call centre of any update made in the meeting.

Team spirit sustains only if we have shared values, as shown with the success and growth of Diamond Cab.

We have an administration officer to co-ordinate with drivers, the call centre, passengers and garages, etc, especially in the case of accidents or other emergencies.

We also have board meetings every quarter to make sure our investors understand what we have achieved and to share with them the challenges we are facing.

Last year, we had our first competitor running a similar wheelchair service, however, since there was no shared value between the operator and drivers, passengers complained that many of their drivers did not want to serve wheelchair users.

Having shared values is what sets us apart from our competitor. Team spirit sustains only if we have shared values, as shown with the success and growth of Diamond Cab.

Image: provided

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