Human Resources magazine and the HR Bulletin daily email newsletter:
Asia's only regional HR print and digital media brand.
Register for your FREE subscription now »
Now you don’t have to hang your head in shame if your staff blames you for spending all that time on social media websites during office hours.
According to the 2014 Global, Social CEO Survey by BRANDfog, having an active online presence makes you a more efficient leader.
The survey found that between 2012 and 2013, the perception that C-Suite and executive participation in social media leads to better leadership increased from 45% to 75%.
Surveying 1000 US and UK employees from startups to Fortune 1000 companies, it also highlighted a direct co-relation between CEO usage of social media and brand transparency.
Close to eight of 10 (77%) of US respondents and 69% of UK respondents agreed that executive use of social media fosters brand transparency.
In addition, 83% of US respondents and 73% of UK respondents believed that CEO participation in social media could build better connections with customers, employees, and investors.
“In today’s hyper-connected, information-driven world, CEOs and senior executives alike are expected to have an active social presence,” Ann Charles, BRANDfog’s founder and CEO, said.
“Brand image, brand trust, and a company’s long term success depend on it.”
The survey also highlighted having a social media policy allowed a company’s leadership team to be proactive rather than reactive in response to company challenges, with 87% of American respondents and 79% of UK respondents stating this was the case.
“CEO engagement on social media helps to communicate company values and shapes a company’s brand reputation,” the survey stated.