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Which sector is most likely to hire through social media?

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Professionals in the IT industry love social media.

Specifically, they love hiring through social media, according to a new survey from CareerBuilder which polled 2,186 hiring managers and human resource professionals and 3,031 full time, US workers.

The survey found 76% of hiring managers in information technology use social networks to screen candidates.

The percentage was the highest among all sectors.

Hiring managers in sales followed at 65%. Financial services and healthcare followed at 61% and 59% respectively.

Retail also tied in with healthcare, while manufacturing (56%) and professional and business services (55%) rounded off the list.

Here is the summary of the results:

  • IT: 76%
  • Sales: 65%
  • Financial services: 61%
  • Health care: 59%
  • Retail: 59%
  • Manufacturing: 56%
  • Professional and business services: 55%

“Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter,” said Rosemary Haefner, chief human resources officer of CareerBuilder.

“And with more and more people using social media, it’s not unusual to see the usage for recruitment to grow as well.”

Depending on what hiring managers find, candidates’ online information can help or hurt their odds of getting a job. Almost half (49%) of hiring managers who screen candidates via social networks said they’ve found information that caused them not to hire a candidate – on par with last year’s 48%.

ALSO READ: *#%@! The social media mistakes made by most job seekers

Interestingly, most hiring managers aren’t intentionally looking for negatives.

Six in ten employers who currently use social networking sites to research job candidates (60%) are “looking for information that supports their qualifications for the job,” according to the survey.

For some occupations, this could include a professional portfolio.

More than half, 53% of these hiring managers want to see if the candidate has a professional online persona, 30% want to see what other people are posting about the candidate, and 21% admit they’re looking for reasons not to hire the candidate.

“It’s not just potential employees who should keep their digital tracks clean. 41% of employers say they use social networking sites to research current employees, nearly a third (32%) use search engines to check up on current employees, and more than one in four (26%) have found content online that has caused them to reprimand or fire an employee,” the survey stated.

Image: Shutterstock



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