GroupM has announced the appointment of Lindsay Pattison as Global CEO of Maxus, taking over from Vikram Sakhuja.
The company’s global president, Dominic Proctor, made the announcement, stating Pattison will report to him, while Sakhuja will “remain in the group”.
No further elaboration was given, except a statement which read: “Under Sakhuja, Maxus was the fastest growing agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.”
Pattison will be based in the UK and split her time between London and New York. She has been with Maxus for five years and said she is “thrilled” to step up to this role.
“I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM.
“At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”
Pattison will be succeeded in the UK CEO role by Nick Baughan, currently the MD.