Human Resources magazine and the HR Bulletin daily email newsletter:
Asia's only regional HR print and digital media brand.
Register for your FREE subscription now »
MTR might be a part of Hong Kong people’s daily life, but do you know about the responsibilities of each MTR staff member? Apart from their job titles, how much do you know about their job nature and duties?
To tell their story in a light-hearted way, the railway operator has invited its staff members’ kids to describe their parents’ jobs in its latest publicity video campaign. Although the kids may not yet fully understand what their parents do, watching their reactions will definitely make you smile.
The kids of MTR staff took on the challenge and were asked in an online video to describe their parent’s job. Albeit incomplete and not entirely accurate, the kids were having fun with the challenge and were not shy to elaborate on their understanding of their parent’s job through their own creative and imaginative perspective.
And the end of the video, MTR staff wrapped up and explained their actual job duties to show their commitment to being a role model to their kids. The online video also aims to highlight the efficient services provided by its staff in a bid to deliver smooth journeys to passengers.
Jeny Yeung, commercial director of MTR Corporation Limited, said, “MTR takes great pride in the professionalism, efficiency, and commitment shown by our staff. This year, we are using a different approach with the participation of our staff members and their kids. We hope that this video will help the public better understand the caring services provided by every MTR staff member to deliver better journeys to the passengers.”
The video is now circulating on Facebook and YouTube and will soon be broadcasted across MTR trains and stations, alongside with a host of publicity items that run until the end of May.
Agency: The Tank
Strategist: James Zi
Creative: Kim Lam, Long Tsui, Priscilla Chan
Account servicing: Wylie Lam, Angus Chan, William Au Yeung
Production house: Haus Production
Director: Frank Shek
Producer: Suzanne Tung
This article was originally published in Marketing-Interactive.com.