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Employees are your organisation’s biggest asset, but with the right culture, engagement and communication efforts, they can also act as your biggest fans to new and potential hires.
Creating a solid employer branding strategy is undoubtedly one of the most effective ways to attract and recruit talent in a competitive labour market, and when employees genuinely enjoy working at your company they’ll do half the work for you.
The power of sharing a positive work experience with family member, friends and peers cannot be undermined, which is why it is essential for HR professionals to drive the right tools and programmes to empower staff to become company champions.
At Employer Branding 2014, Oliver Grohmann, senior vice president of HR at Daimler South East Asia (pictured) will present a keynote presentation on how companies can establish, develop and grow brand ambassadors.
“At Daimler, one of the many things we do to build our employer brand is to connect our employees to the products we offer,” says Grohmann.
“In turn, they take incredible pride in our amazing cars and become our brand ambassadors.”
Grohmann will also share his thoughts during a panel discussion alongside Atul Khosla, vice president of HR APAC for Mondelēz International and Gonzalo Ruiz Calavera, executive vice president of HR head Asia-Australia for Siemens AG.
To hear more from these incredible speakers and HR thought leaders, register your seats now.
Employer Branding APAC 2014 will be take center stage on July 10th 2014 at Goodwood Park Hotel, Singapore.
For more information on this exciting event, please click here.
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