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How social media shapes employee value proposition

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Social media has changed the way HR departments and marketing teams approach talent management and employer branding. HR Tech Interactive, the regional invitation-only HR technology event for HR leaders, will dig deeper into the latest strategies in promoting total professional experience with an organisation through social media.

HR Tech Interactive 2016 is a one-day conference for HR business and technology specialists happening in Hong Kong on 30 September, in Kuala Lumpur on 6 September, and in Singapore on 15 September.

“A powerful social media strategy can harmonise the unique brand of an organisation and its internal policies and processes,” said Aditi Sharma Kalra, regional editor of Human Resources magazine. “HR Tech Interactive 2016 will determine the social technologies that are making waves this year and how they cultivate workplace experience.”

HR Tech Interactive will focus on the areas of HR technology research into the HR community has found to represent the most pressing issues for HR professionals in Asia today, including the role of HR tech in talent engagement.

Last year, the conference explained why social media became a disruptive form of communication in the field of HR. The impact of social media on HR activities such as recruitment, engagement and workforce collaboration was explored in a panel session. A case study presentation revealed how social media adds value to several HR functions and its future uses.

This year, HR Tech Interactive 2016 will widen one’s perspective and understanding of the role of social media in refining employee value proposition. For his keynote presentation“Enhancing the employee value proposition with social media,” Charles Hughley, general manager for talent management at Johnson Electric Group, will identify the critical components in building a work environment that aligns with business value and culture. His discussion will also show how employee engagement can be strengthened through communication and branding initiatives and the best platforms to engage with employees.

Hughley boasts over 20 years of experience in human resources and specialises in strategic planning, continuous improvement, and workforce analytics.He has held leadership roles in various Fortune 500 companies and led large domestic and international organisational redesigns, labour negotiations in the US, Brazil, and Mexico, as well as M&A due diligence projects in Europe and the Americas.

Past HR Tech Interactiveparticipants are senior HR leaders from major employers in the region, such as AXA, Credit Suisse, Ericsson, Hewlett Packard, Hyatt Group, Maersk, Petronas, SocieteGenerale, UPS, and Volvo. All presenters & panellists, such as David Chin, chief human resources officer at Biosensors, were director or vice president level HR professionals with regional responsibility.

Held in Malaysia, Singapore and Hong Kong in September, HR Tech Interactive is Asia’s biggest HR technology strategy event. Attendance to the one-day annual event is by invitation only with invitations reserved for the senior in-house HR professionals.

Human Resources’ “Interactive-style” conference format applies to case study presentations, panel discussions and roundtable discussions in which delegates work through five topic areas in a single day – an experience described by attendees as eight hours of intense peer learning.

Senior HR professionals interested in getting a global and Pan-Asian regional view of HR tech can visit the event website For more information, please contact:

– For Singapore: Sammi Zhang, Regional Producer,, +65 6423 0329
– For Malaysia: Evon Yew, Regional Producer,, +65 6423 0329
– For Hong Kong: Sarah Kee, Regional Producer,, +852 2861

Mark your calendars as the crowd's favourite candidate and employee experience conference, Talent Experience Forum is back!
Happening only in KL, Malaysia on 5 November. Register your seat early because you will be hearing top insights from C-suite and senior HR leaders from Dell, Digi, GoCar, IPG Mediabrands, Nestle, Tesco, Unilever and more.

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