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What does it really mean to be an employer of choice?

Boost your team morale and showcase your team's achievements at the HR Excellence Awards. Benchmark yourself with the industry. View the categories and find out more.

In today’s tight labour market, skilled professionals are pampered with choices.  To lure and retain the brightest talent, organisations must continuously strive to outshine their competitors by becoming an employer of choice.

But what does this really mean and how can you as an HR leader help your organisation achieve this status?

“Being an employer of choice means that you can offer attractive positions to the applicant and that you have the ability – and capacity – to develop your people throughout their individual career paths,” says Gonzalo Ruiz Calavera, executive vice president, HR head, Asia-Australia At Siemens AG.

“To offer this, you need to first understand your core values, your employee’s needs, and the needs of your potential applicants. Then you need to offer your employees and prospects an environment where their contributions are valued and where they can continuously grow.”

Calavera, who will speak on a panel at Employer Branding APAC 2014 on July 10th, adds Siemens offers multiple advancement opportunities for global talent, which helps the business focus on people and innovation.

“It is imperative that we offer continuous learning and development opportunities to our employees.”

To hear more about becoming an employer of choice, register your seat for this exciting event now.

Employer Branding APAC 2014 will be held on the 10th of July at Goodwood Park Hotel, Singapore. 


Asia’s most renowned regional HR Excellence Awards is back in October in Malaysia to sieve out HR’s finest gems. Are you a diamond in the rough? View the categories and find out more.

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