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Combining fun and work for superior business results



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Solving puzzles, earning points and badges, levelling up and progressing up the leaderboard – imagine applying such gaming elements to your workplace and getting rewarded with cash or other incentives for a job well done. How would your workforce respond to this?

Based on a 2015 Badgeville study on business gamification, an overwhelming 91% of over 500 workers in US organisations agreed that gamification programmes have indeed helped improve their work experience by increasing engagement, awareness and productivity. The study demonstrated the tremendous positive impact that gamification brings to the overall physical and financial well-being of the business and its employees. Having fun at work is a hugely understated concept.

To help HR practitioners in Asia know exactly how to infuse fun and excitement into HR processes and communicate business value to key stakeholders, HR Academy has launched a specialised gamification workshop focusing on increasing staff engagement and solving business challenges. The intensive, 2-day training workshop is called “Redefining HR through gamification“. This is not a software course – it is a business course tailored for HR leaders on how they can utilise gamification to their advantage.

The workshop will be led by Pete Jenkins, one of the world’s most respected international gamification gurus (ranked #1 on the Global 100 ranking in February 2016) from the UK. This course will be held in Singapore and Kuala Lumpur and will equip senior HR professionals with everything they need to combine fun and work to deliver business value and increase ROI.

“After speaking with senior HR executives from global companies, we realised that many organisations were facing serious problems in staff recruitment, engagement and retention,” said Kenneth Neo, regional producer at Human Resources magazine. “In this competitive global job market, companies are finding it increasingly difficult to retain staff. Some top leaders have little idea of what motivates their staff, how to understand their psychological needs and devise suitable rewards schemes accordingly.”

Neo added that the traditional notion of games and fun as a workplace disruptor still holds true in many Asian workplaces. The lack of understanding of the benefits of gamification has also hampered its business potential. It is vital for competent HR leaders to rectify this situation and take the lead in building business success.

The HR Academy runs courses in an interactive workshop format, blending real-life case studies and practical examples with the expert knowledge and experience of external trainers to ensure maximum value is delivered. Delegates undergo intense learning and interaction with their trainer and fellow course participants, and will take away global best practices, fresh ideas and customised solutions for implementation back in their organisations.

New concepts such as decision-first approach, evidence-based management, information governance and strategic decision analytics will also be introduced at this course. As with all HR Academy workshops, this session will be capped at 20 attendees.

“We want to help leaders understand the enormous benefits of gamification and how it can be used as a powerful tool to advance the HR function and achieve business results. Playing games for work, whenever appropriate, should no longer be frowned upon but instead be welcomed for its huge staff engagement and business potential,” said Aditi Sharma Kalra, regional editor of Human Resources magazine.

HR professionals interested in learning more about this course can visit the website www.hracademy.asia or contact Priscilla Shamani, Project Manager, priscillas@humanresourcesonline.net, +65 6423 0329.

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