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How BMW and Philip Morris retain talent through non-cash rewards

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Non-cash rewards have become popular motivational instruments in many organisations, but how do non-traditional strategies like this reinforce productivity and drive actual business growth?

At Employee Benefits Asia, the region’s biggest conference dedicated to compensation & benefits, HR gurus and benefits specialists will show how to conceptualise and implement non-cash incentives that work for high-performing organisations.

“Designing non-cash rewards requires not only creativity but also awareness of employee needs and preferences,” said Aditi Sharma Kalra, regional editor of Human Resources magazine.

“Employee Benefits Asia 2016 has invited established thought leaders from across the region to demonstrate how organisations can achieve definite results in non-cash compensation.”

Employee Benefits Asia is a two-day conference happening in Singapore on 2-3 August, in Hong Kong on 9-10 August, and in Malaysia on 17-18 August.

Employee Benefits Asia will look into the most critical trends, challenges, and strategies on compensation & benefits with updates and international perspectives on talent management and overall people strategy.

Here is how one of the topics, non-cash rewards systems, will be presented at the event.

BMW’s Axel Pannes’ presentation “Engaging & retaining talent through non-cash rewards” will shed light on the cost-benefit analysis of non-cash rewards. He will discuss the importance of developing a recognition programme and how to effectively integrate it through the company.

He will also explain how the concept of work-life balance influences the development of a C&B strategy. Pannes, BMW Asia’s managing director, is also well-versed in sales and marketing, business development, sales channel strategy, as well as retail development.

Datin Sabariah Fauziah, vice president for group talent management services at KPJ Healthcare, will lay down various forms of non-cash rewards in her discussion entitled “Retaining and engaging top talents through enhancing flexibility and engagement in the workplace.”

Fauziah will reveal the best practices in executing flexible work arrangements, family-friendly facilities, and work-life benefits. Her presentation will also touch upon different strategies to involve local authorities in implementing flexible arrangements programmes and ways to retain top performers to achieve organisational goals.

Ceyda Kamhi Ozyel, director for compensation and benefits Asia at Philip Morris International, will reveal the holistic reward strategies HR can carry out to attract and engage millennial employees in his presentation entitled “Engaging and retaining Millennials in your company.”

His discussion will identify what millennials are looking for in an employer with insights on how to effectively manage a diverse workforce.

The panel discussion “Build a compelling employee value proposition strategy” will focus on the integration of EVP strategies for talent and rewards management to retain top talent.

The panellists are Yeoh Sai Yew, head for people department at AirAsia X, Nadiah Tan Abdullah, HR director at Experian, Philip Karnoe, group head of human resources at Lion & Lion, and Anna Tan, country human resources director at Schneider Electric.

The panellists will exchange views on how to communicate EVP to employees and present the different communication tools HR practitioners can use.

Past Employee Benefits Asia attendees are top HR executives from leading and international companies in the region, such as Agility, Ascott International, Coca Cola, Ericsson, Google, JT International, Maxis, On Semiconductor, Philip Morris, RHB Bank, UMW Toyota Motor, and many more.

All presenters and panellists, such as Dan Gutin, regional human resources director for industrial affairs for APAC & Japan at Sanofi, are director or vice president level HR professionals with regional responsibility.

Held in Hong Kong, Kuala Lumpur and Singapore in August 2016, Employee Benefits Asia is the region’s biggest conference on compensation & benefits strategy.

The two-day annual event is focused on best practice rewards strategy, features an agenda dominated by case studies and global thought leaders, and attracts a large audience of senior HR generalists and compensation & benefits specialists as well as and CEOs, CFOs and COOs closely involved in their companies’ compensation & benefits strategies.

To get a global and Pan-Asian regional view of compensation & benefits and to increase your knowledge and skills across the rewards spectrum donot miss Employee Benefits Asia in August 2016.

To review the topics and agenda, check out the stellar speaker list and reserve your seat visit before it’s sold out. For more information please contact:

– Hong Kong: Kenneth To: Tel: +852 2861 1882, Email:
– Kuala Lumpur: Adrian Ray, Tel: +65 6423 0329, Email:
– Singapore: Che Fantonial: Tel: +65 6423 0329, Email:

Image: 123rf

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