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They say first impressions matter, and this does not ring truer than when it comes to employer branding.
It’s no secret an employer brand can make or break an organisation, and is one of the biggest aspects in attracting and retaining the best talent.
In this sit-down video interview with Human Resources, three HR leaders shared what companies are doing right and wrong, and how they can create a stronger employer brand which aligns to the organisational goals.
Rajesh Rai, senior director of HR at Expedia, said one of the biggest mistakes companies can make is to be inconsistent in the message they’re putting out.
This is something Lawrence Lee, VP of HR for Hilton Worldwide in Greater China and Mongolia, agreed with, adding it is critical companies are clear and concise in their messaging, and understand the market they are targeting.
However, it is also key to remember candidates and customers are not the only audiences of an employer brand strategy.
Kiersten Robinson, VP of HR for Ford APAC and Africa, said it is also important to keep current employees in mind when crafting the brand.