Putting it simply, an employer value proposition (EVP) helps attract and retain the best talent and requires employers to create environment in which people enjoy working towards a common goal.
Although the concept of EVP has been around for decades, not every organisation has realised the true value in balancing the benefits that are received by staff in return for stellar performance – especially when the market is experiencing a talent shortage.
To develop a competitive EVP, you need to understand what tomorrow’s top talent is is looking for in an employer and address their needs with a strong employer brand and a compelling C&B strategy.
At The Futurist, Timothy Cheong, group HR director at Banyan Tree Corporate, will share how the company has cultivated their strong EVP to win the talent war.
Cheong oversees the overall human resource strategy and policy development for Banyan Tree Group. He has worked in a range of industries – from banking to petroleum, utilities, engineering and education – after his career started as a bank treasury officer.
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