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Agency asks potential hires to Snapchat their CVs

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It takes a lot to grab the attention of fresh graduates entering the workforce, but one creative agency has decided less is more.

DDB Oslo’s latest recruitment campaign gets students to pitch a creative idea via Snapchat, which only allows for very short videos and photo exchanges lasting just 10 seconds.

Ina video pitch of their own – although theirs was 42 seconds long – DDB said its team will review every submission received and fly their favourite candidates to Norway for a job interview.

The campaign seems to have gotten the right mix of using social media as well as stripping down a pitch right to its core, but is this something you would consider implementing at your company?



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Sabrina Zolkifi
Deputy editor
Human Resources Magazine Singapore

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